Jakarta Fashion Week 2018 - Story of The Madams


Designer Yogiswari Pradjanti presents 8 new pieces from her latest Spring Summer collection, inspired by the flora and fauna of Jakarta. Yogiswari uses a mixture of loose and flowy fabric as well as eye-catching bright colors, giving off the feel of being in a tropical resort. The motifs featured on each piece are textile prints of characters which were hand drawn by Yogiswari herself. Her characters include Miss Pingky, who is an Indonesian woman in a kebaya; Miss Soleha, a woman with a headcover wearing batik, Miss Betawi, who wears an ondel-ondel costume, and Miss Red, who depicts the modern Indonesian woman with her bright red hair. One motif features the ‘Bunga Tapak Dara’ (Catharanthus Roseus) which is one of Jakarta’s signature flowers.

Each piece in the collection is accessorized with a variety of flower-accented necklaces, hats, and headbands. The ‘resort’ look is then finished off with a woven bag and a pair of sandals or casual shoes.

Yogiswari presents a fresh, lively, and colorful look to represent her perspective of a Jakarta that is pleasant, beautiful and cozy.


Yogiswari Pradjanti, known as Yogi among her peers, is a designer from APPMI DKI Jakarta whom was chosen to represent SMESCO in creating a collection of 6 outfits to show at Jakarta Fashion Week 2016 on March 10 2016 at the Plenary Hall, Jakarta Convention Center.

In this collection, Yogi chooses to highlight the rich colors used in traditional woven fabrics, namely Tenun Jepara and Tenun Ikat Adonara. So called because the word ‘Tenun’ is the Indonesian term for ‘woven fabric’ and ‘Ikat’ refers to a dyeing technique that requires the yarn to be tied before being dyed, Tenun Jepara and Tenun Ikat Adonara originates from the provinces of Central Java and East Nusa Tenggara respectively. In featuring both types of Tenun, Yogi is motivated by her wish to consistently use the Wastra of Indonesia (traditional fabrics with significant designs and motif), something that has fascinated her since the start of her career. Yogi chose to use Tenun Jepara in particular because it is a fabric that is steadily supplied in large quantities, despite the fact that each piece of fabric might not all carry the same motif. On the other hand, Yogi had to specially order the Tenun Ikat Adonara used in her collection. Coming from the small Adonara island, Tenun Ikat Adonara is easily used in combination with other Wastra due to its striped motif.

Throughout her entire collection Yogi purposely chose a wide range of colors, intending to capture the spirited feeling of being able to wear traditional fabric as a form of everyday apparel. Yogi’s collection displays a look that is both modern and traditional without looking old-fashioned and can be worn anytime and anywhere and by all ages.

Each piece exhibited in Yogi’s collection are in an A line cut and feature a variety of pants and skirt styles. While some are waist length skirts, others are knee length dresses, midi dresses, palazzo pants, or have an additional cardigan. Yogi then completes her collection by accessorizing with colorful headpieces ornamented with bird feathers and gemstones, as well as beaded necklaces. Ankle boots in dual tones with low heels give an edgy bohemian finish to the overall look.



Yogi has been routinely debuting her collections at Indonesia FashionWeek since 2014. With her faithfulness towards incorporating Indonesia’s traditional fabric in her designs, Yogi hopes that more of the younger generation will come to love the Wastra of Indonesia as she does. She also hopes that Indonesia’s traditional fabrics will be worn at more events and used for daily lifestyle. And for those who craft these fabrics, Yogi prays they continue to grow and develop their skills and continually preserve the Wastra of Indonesia.

On an ending note, we hope you enjoy the work of Yogiswari Pradjanti.

“Colours are the smiles of nature” – James Henry Leigh Hunt ( 1784 – 1859 )



Young designer hailing from Indonesia, Yogiswari Prajanti, is to present her Muslim collection on November 5th, 2015, at the Mercedes Benz Stylo Asia Fashion Week 2015, which will take place November 4 – 7’ 2015 in Kuala Lumpur.

Her confidence to participate at a fashion show in Malaysia deserves our thumbs up, because Yogi, as she is known, is relatively a newcomer in the fashion world and has initially been accustomed to designing ready-to-wear clothing.

“The Malaysian market for Muslim fashion is quite promising. What’s more, in designing the jilbab [religious headscarf] fashion wear I don’t abandon my personal style. I am also consistent in putting to use Indonesia’s *wastra,” she says about her decision to participate in said fashion show.

Since proclaiming herself a fashion designer, Yogi has always made use of Indonesia’s wastra which richly uses cloth from the region of Sabang in Western Indonesia to Merauke in the Eastern tip of the country.

Gedoglicious is the theme she has chosen to present a series of Muslim clothing that uses weave cloth of Gedog, from Tuban, East Java. Gedog comes from the sound of “dog … dog … dog” when weaving.

Gedog weave cloth has caught her attention because of there being an element of batik motif on the finished weave cloth. This blending fits with Yogi’s trademark who likes to blend and combine different textures in one look. The Gedog weave cloths, enriched with batik motifs, will then be blended in again with other fabrics, such as linen, silk satin, jacquard, prada, and baron weave cloth.

Yogi indeed puts first and foremost the blending of texture in one showing as her greatest strength and boldly does away with the aid of accessories in each of her designs. If there were any embellishments, it would only be complementary in nature, not as the main focus. In fact, the head cover is made as simple as possible; the purpose being to focus attention solely on the design.

Enjoying Yogi’s design is most ideally done from close-by because of the blending of the variety of textures. This is further enriched by cutting and patterns where she has succeeded in improvising details here and there without ruining the existing silhouette.

Yogi chooses the A-line silhouette and feminine style carefully to conspicuously show the cutting and the patterns on the stretch of palettes of assorted colors, such as beige, brown, burgundy, crimson, purple, blue, and black.

Twelve sets of designs will be presented in styles of long dress, two- piece clothing, blouse and long pants, long blouse and skirt, as well as three-piece clothing like blouse with cardigan and long pants. The presence of Mrs. Ratna Andarwati Herman Prayitno and Mrs. Sri RedjekiHarmono, respectively the wives of the Indonesian Ambassador to Malaysia, and the Cultural Attaché as well as the blessing she receives from Mrs Sri Rejeki Harmono, the wife of the deputy Ambassador of Indonesia to Malaysia, show support and appreciation to Yogi for participating in this event. This has filled her with hopes and increasing confidence of the progress of Indonesian fashion.

Yogi’s biggest hope is this fashion show will win the hearts of the Malaysian people and will be of great contribution to Indonesia’s wastra.[*]

*)Traditional cloth with motifs that has different cultural-specific meanings